Thomas Rouaud

Education institution offering training programs for professionals and organizations. My main tasks are to:

• Oversee the development and execution of the marketing, product and go-to market strategy
• Lead the marketing extended team including digital, sales and creatives professionals (5 persons)
• Increase revenues in a traditional highly competitive market (average annual growth of 30% over the last 5 years)
• Supervise the lead generation automation strategy (lead scoring, lead nurturing, landing pages, etc.)
• Ensure the branding of the institution is strong and consistent across all our channels

In charge of managing digital campaigns and developing the digital environment of the institution:

• Plan and execute digital campaigns on social medias, adwords and display (up to 120k/year media budget)
• Drive and execute digital transformation to improve organizational efficiency (>5 successful CRM implementations in my career, etc.)
• Create and launch three new websites (>30 successful website creations in my career)
• Design marketing automation flows to streamline processes (Now reach 600k/year of automated tasks)
• Manage organization data and produce visual dashboards and reports to track performance (KPIs, etc.)

Share A Dream was a start-up (now Alaya) that aimed to connect NGOs with businesses. My role was to:

• Create the digital environment from scratch (web, networks, etc.)
• Plan and execute organic campaigns (emailings, social medias, etc.)
• Create and publish engaging content (infographics, videos, etc.)

Weasy Life Agency was an agency offering digital marketing services (web, email, etc.). My role was to:

• Design and launch websites (UI/UX design)
• Identify customer needs and deliver appropriate solutions
• Oversee the follow-up of our customers and projects

PwC is a multinational company offering audit and advisory services. As an apprentice, my main tasks were to:

• Assist managers (invoices, bookings, emails, etc.)
• Support CRM adoption by leading training and providing support
• Organize marketing events (conferences, workshops, etc.)