Thomas Rouaud

Thomas Rouaud

Marketing, communication and sales

ABOUT ME

Curriculum Vitae

Hi there, nice to meet you!

I am Thomas Rouaud, a professional with more than 12 years of experience particularly interested in opportunities in marketing, communication and sales.

Personal information

FULL NAME Thomas Rouaud

BIRTHDAY December 25, 1989

E-MAIL Contact form

NATIONALITY French

FULL NAME
Thomas Rouaud

BIRTHDAY
December 25, 1989

E-MAIL
Contact form

NATIONALITY
French

Specialization

Marketing & Sales
Digital transformation
Project management

Professional experience

2020-Now

Executive Education HEC Lausanne

Head of Marketing & Sales

The Executive Education HEC Lausanne is an education institution of HEC Lausanne offering training programs for professionals and organisations. My tasks are to:

  • Oversee the development and execution of the marketing, product and go-to market strategy
  • Lead the marketing extended team including digital, admissions and creatives professionals (5 people)
  • Ensure the branding of the institution is strong and consistent across all channels
  • Drive digital transformation, including a new CRM system for student admissions
  • Supervise the participant admission pipeline
  • Develop the alumni and ambassador program

2016-2019

Executive Education HEC Lausanne

Digital Marketing Project Manager

In charge of managing digital campaigns and developing the digital environment of the institution by performing the following tasks:

  • Plan and execute all digital marketing campaigns (adwords, display, social medias, etc.)
  • Develop the digital environment to improve organizational efficiency (CRM, website, etc.)
  • Design marketing automation flows to qualify prospects and automate processes
  • Publish various communication on the different social medias

2015-2016

Share a dream

Digital Marketing Manager

Alaya (formerly Share A Dream) is a start-up created in 2015 which aims to connect little-known and impactful NGOs with people and companies from around the world. I helped the company during the first months of its growth to:

  • Create the entire digital marketing environment from scratch (web, social medias, etc.)
  • Plan and execute all digital marketing campaigns (emailings, social medias, etc.)
  • Create and publish engaging content on social medias (infographics, videos, posts, etc.)

2009-2012

Weasy Life Agency

Founder and Director

Weasy Life Agency was a web agency specializing in the design of digital marketing solutions (web, email, social networks, etc.). My role was to:

  • Create digital marketing solutions that meet the needs of our customers
  • Coordinate commercial and prospecting activities (B2B, B2C)
  • Oversee administrative activities (HR, accounting, etc.)

2006-2009

PwC

Apprentice

PwC (formerly Pricewaterhousecoopers) is a multinational company offering audit and advisory services. I was hired as an apprentice and my main tasks were to:

  • Assist managers in their administrative procedures (invoices, bookings, etc.)
  • Organize marketing events (conferences, workshops, etc.)
  • Support the implementation and use of the CRM system (Client First)

Education

2019-2020

University of Berkeley

Micromasters in Marketing Analytics

2013-2018

HEC Lausanne

Master of Science in Management (MScM)
Bachelor in Management (BScM)

2012-2013

Gymnase de Provence

Passerelle DUBS

2006-2009

Ecole prof. com. de Lausanne (EPCL)

Maturité Professionnelle Commerciale (MPC)
Certificat Fédéral de Capacité (CFC)

Additional Information

Languages

French
English

Interests

Travelling

Sustainability

Digital

Hiking

Soccer

Cinema

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