About Me

Curriculum Vitae

Hi there, nice to meet you!

I am Thomas Rouaud, a professional with more than 12 years of experience particularly interested in opportunities in marketing, communication and sales.

Personal Information

Full Name
Thomas Rouaud
Birthday
December 25, 1989
E-mail
thomas-rouaud@outlook.com
Mobile
+41 79 137 88 37
Nationality
French

Specialization

Marketing & Sales
Digital Transformation
Project Management

Professional Experience

2020-Now

Executive Education HEC Lausanne

Head of Marketing & Sales

The Executive Education HEC Lausanne is an education platform offering various kinds of academic programs for executives. As a head of marketing and sales, I had the same responsibilities as a strategic development & marketing manager plus the following ones:

  • Oversee the development of programs for individuals and organizations (B2B, B2C)
  • Develop and improve relationships with human resources executives
  • Supervise the organization’s strategic projects (LMS, connected classrooms, etc.)
2019-2020

Executive Education HEC Lausanne

Strategic Development and Marketing Manager

In charge of managing the marketing team and developing brand awareness and sales for continuing education courses by performing the following tasks:

  • Plan, develop and implement the global marketing strategy
  • Manage the marketing team and affiliated partners (freelances, agencies, etc.)
  • Supervise the sale of our continuing education programs (exceptional growth)
2016-2019

Executive Education HEC Lausanne

Digital Marketing Project Manager

In charge of managing digital campaigns and developing the digital environment of the organization by performing the following tasks:

  • Plan and execute all digital marketing campaigns (adwords, display, social medias, etc.)
  • Develop the digital environment to improve the customer experience (CRM, website, etc.)
  • Design marketing automation flows to qualify prospects and automate processes
2015-2016

Alaya

Digital Marketing Manager

Alaya (formerly Share A Dream) is a start-up created in 2015 which aims to connect little-known and impactful NGOs with people and companies from around the world. I helped the company during the first months of its growth to:

  • Create the entire digital marketing environment from scratch (web, social medias, etc.)
  • Plan and execute all digital marketing campaigns (emailings, social medias, etc.)
  • Create and publish engaging content (infographics, videos, posts, etc.)
2009-2012

Weasy Life Agency

Founder and Director

Weasy Life Agency was a web agency specializing in the design of digital marketing solutions (web, email, social networks, etc.). With two different profiles and skills, my partner and I were a complementary team. Therefore, my role was to:

  • Create digital marketing solutions that meet the needs of our customers
  • Coordinate commercial and prospecting activities (B2B, B2C)
  • Oversee administrative activities (HR, accounting, etc.)
2006-2009

PwC

Apprentice

PwC (formerly Pricewaterhousecoopers) is a multinational company offering audit and advisory services. I was hired as an apprentice to validate the theoretical knowledge acquired during my courses. Therefore, my role was to:

  • Assist managers in their administrative procedures (invoices, reservations, etc.)
  • Organize marketing events (conferences, workshops, afterworks, etc.)
  • Support the implementation and use of the CRM system (Client First)

Education

2019-2020

University of Berkeley

Micromasters in Marketing Analytics

2013-2018

HEC Lausanne

Master of Science in Management (MScM)
Bachelor in Management (BScM)

2012-2013

Gymnase de Provence

Passerelle DUBS

2006-2009

EPCL – Ecole Prof. Com. de Lausanne

Maturité Professionnelle Commerciale (MPC)
Certificat Fédéral de Capacité (CFC)

My Projects

Thomas-Rouaud-Conference-HEC

HEC et Après?

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HEC et Après?

Conferences /

Location
University of Lausanne, Switzerland
Date
March 15, 2017

« HEC et Après? Le monde des ONGs » is a conference organized by an association from the University of Lausanne to inform students about their future work possibilities for non-profit organizations.I was invited as a guest speaker to give a lecture on « Entrepreneurship and NGOs

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Africa-Summit-University-Saint-Gallen-1024x683

How to Have an Impact?

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How to Have an Impact?

Conferences /

Location
University of St. Gallen, Switzerland
Date
November 14-16, 2016

The Africa Summit St. Gallen is a two-day conference bringing together various actors present on the continent to inspire, inform and debate with students of the University of St. Gallen. I was invited as a guest speaker to give a lecture on « how to have an impact? »

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Thomas Rouaud Clinton Global Initiative University (CGIU)

Clinton Foundation

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Clinton Foundation

Humanitarian Project /

Location
University of Berkeley, United States
Date
April 1-3, 2016

The Clinton Global Initiative University is a growing community of young leaders who do not just discuss global challenges – they take concrete steps toward solving them. I developed an economic model which aimed to provide sustainable solution that has been adapted to education in the slums. Thanks to this project, I have been selected to become part of this program and met Bill Clinton at UC Berkeley in April 2016.

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Thomas-Rouaud-Volunteer-Kenya

Volunteer in Kenya

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Volunteer in Kenya

Humanitarian Project /

Location
Mukuru slum, Kenya
Date
July, August and September, 2015

Kayaba Educational Complex Center is a school located in the slum of Mukuru Kayaba in Kenya. As a fundraising volunteer, my goal was mainly to help the school sustain its future by creating an online crowdfunding campaign (+225% of goal reached, +600 shares) to finance new projects to help the school become financially independent.

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Additional Information

Languages

French native
English fluent

Interests

  • Travelling
  • Sustainability
  • Digital
  • Hiking
  • Soccer
  • Cinema